Supercharging direct mail for tangible marketing results Late in 2020 the team at Excel Digital set about to prepare a new business campaign. We wanted to target business owners of highly successful real estate franchises to book a first meeting. We’ve known for a while that combining direct mail with email marketing is a […]
https://exceldigital.co.nz/wp-content/uploads/2020/07/Excel-Digital-Logo-300x153-1.png00Jono O'Gradyhttps://exceldigital.co.nz/wp-content/uploads/2020/07/Excel-Digital-Logo-300x153-1.pngJono O'Grady2021-02-17 15:55:532021-02-26 16:49:10Achieving a 91% open rate with direct packaging and email marketing
We’re excited to announce that we’ve recently installed Wellington’s first Iridesse Digital Printing Machine. The Iridesse is a gamechanger for Excel Digital customers as it is a single-pass production machine enabling the production of fluorescent and spot colours. This includes silver metallics as well as a stunning toner-based ‘white ink.’ The Iridesse is perfect for […]
We’re excited to share that today (1st October 2020) Excel Digital is moving courier delivery to CourierPost. This is a change which we believe will deliver significant extra benefits to our customers. These benefits include: Increased ability for system integration and automation for our customers Increase in system and technology options across the supply chain […]
https://exceldigital.co.nz/wp-content/uploads/2020/07/Excel-Digital-Logo-300x153-1.png00Jono O'Gradyhttps://exceldigital.co.nz/wp-content/uploads/2020/07/Excel-Digital-Logo-300x153-1.pngJono O'Grady2020-10-01 12:19:212020-10-01 12:19:21Welcome to the family Courier Post
Celebrating Excel Digital’s First Birthday On the 2nd of September we celebrate our ‘first birthday’ – it will be one year since the Excel Digital and Perception Group merger. As the saying goes ‘time flies when you are having fun!’ We want to take this moment to thank all of our customers for being with […]
https://exceldigital.co.nz/wp-content/uploads/2020/07/Excel-Digital-Logo-300x153-1.png00Jono O'Gradyhttps://exceldigital.co.nz/wp-content/uploads/2020/07/Excel-Digital-Logo-300x153-1.pngJono O'Grady2020-09-01 11:57:242020-09-01 11:57:24Highlights from the Excel Digital - Perception Group Merger
Paper is a true renewable resource and can be a sustainable choice for those wanting to ‘go green’ or reduce their environmental impact. Paper is a true renewable resource and can be a sustainable choice for those wanting to ‘go green’ or reduce their environmental impact. Around New Zealand many companies have joined the paperless […]
https://exceldigital.co.nz/wp-content/uploads/2020/03/637163224780407960.jpg8391395Jono O'Gradyhttps://exceldigital.co.nz/wp-content/uploads/2020/07/Excel-Digital-Logo-300x153-1.pngJono O'Grady2020-02-03 15:03:402020-04-16 09:39:10Paper is a sustainable choice
Nonprofit fundraising in New Zealand. Recent discussions I’ve had with nonprofit organisations across New Zealand show that the fundraising landscape in New Zealand is changing dramatically. The landscape is changing but the principles of fundraising are not. Donors are still willing to give time and money to make an impact in the lives of others and […]
Perception Group helps Dementia Wellington increase their donations by 14% through a personalised cross-media campaign. The Challenge Dementia Wellington is a not-for-profit organisation that supports people affected by dementia in the Wellington Region, along with their family and friends. It also offers education on brain health and the effects of dementia to community groups, businesses […]
Gather together a whiteboard, plenty of coffee, a group of people with open minds and some free time and you have the ingredients for so Yes, I know. The image that’s accompanying this post has absolutely nothing to do with the title of the post. But if you read my previous post, you’ll see that […]
The impact of technology on the way we communicate, collaborate, learn and think has been nothing short of game-changing to the world of marketing I’ve spent the last couple of days at the 2018 Industry Training Federation (ITF) Conference. The theme for this year’s conference is “Skills in a Changing World” and the focus is […]
Tidying your data for direct marketing automation You’ve probably heard the adage information is power. If you’re like me, you would have brushed it off as hyperbole but in our current world of technology and automation information really is power. To connect with customers in a personal way brands and businesses need accurate information. From […]
Achieving a 91% open rate with direct packaging and email marketing
Supercharging direct mail for tangible marketing results Late in 2020 the team at Excel Digital set about to prepare a new business campaign. We wanted to target business owners of highly successful real estate franchises to book a first meeting. We’ve known for a while that combining direct mail with email marketing is a […]
Launching the Iridesse!
We’re excited to announce that we’ve recently installed Wellington’s first Iridesse Digital Printing Machine. The Iridesse is a gamechanger for Excel Digital customers as it is a single-pass production machine enabling the production of fluorescent and spot colours. This includes silver metallics as well as a stunning toner-based ‘white ink.’ The Iridesse is perfect for […]
Welcome to the family Courier Post
We’re excited to share that today (1st October 2020) Excel Digital is moving courier delivery to CourierPost. This is a change which we believe will deliver significant extra benefits to our customers. These benefits include: Increased ability for system integration and automation for our customers Increase in system and technology options across the supply chain […]
Highlights from the Excel Digital – Perception Group Merger
Celebrating Excel Digital’s First Birthday On the 2nd of September we celebrate our ‘first birthday’ – it will be one year since the Excel Digital and Perception Group merger. As the saying goes ‘time flies when you are having fun!’ We want to take this moment to thank all of our customers for being with […]
Paper is a sustainable choice
Paper is a true renewable resource and can be a sustainable choice for those wanting to ‘go green’ or reduce their environmental impact. Paper is a true renewable resource and can be a sustainable choice for those wanting to ‘go green’ or reduce their environmental impact. Around New Zealand many companies have joined the paperless […]
National fundraising – A changing landscape
Nonprofit fundraising in New Zealand. Recent discussions I’ve had with nonprofit organisations across New Zealand show that the fundraising landscape in New Zealand is changing dramatically. The landscape is changing but the principles of fundraising are not. Donors are still willing to give time and money to make an impact in the lives of others and […]
Case Study – Helping Dementia Wellington drive donation revenues
Perception Group helps Dementia Wellington increase their donations by 14% through a personalised cross-media campaign. The Challenge Dementia Wellington is a not-for-profit organisation that supports people affected by dementia in the Wellington Region, along with their family and friends. It also offers education on brain health and the effects of dementia to community groups, businesses […]
A marketer’s most valuable tool – a printable whiteboard
Gather together a whiteboard, plenty of coffee, a group of people with open minds and some free time and you have the ingredients for so Yes, I know. The image that’s accompanying this post has absolutely nothing to do with the title of the post. But if you read my previous post, you’ll see that […]
Our Changing World – isn’t technology great?
The impact of technology on the way we communicate, collaborate, learn and think has been nothing short of game-changing to the world of marketing I’ve spent the last couple of days at the 2018 Industry Training Federation (ITF) Conference. The theme for this year’s conference is “Skills in a Changing World” and the focus is […]
Becoming data ready
Tidying your data for direct marketing automation You’ve probably heard the adage information is power. If you’re like me, you would have brushed it off as hyperbole but in our current world of technology and automation information really is power. To connect with customers in a personal way brands and businesses need accurate information. From […]