Paper is a true renewable resource and can be a sustainable choice for those wanting to ‘go green’ or reduce their environmental impact. Paper is a true renewable resource and can be a sustainable choice for those wanting to ‘go green’ or reduce their environmental impact. Around New Zealand many companies have joined the paperless […]
https://exceldigital.co.nz/wp-content/uploads/2020/03/637163224780407960.jpg8391395Jono O'Gradyhttps://exceldigital.co.nz/wp-content/uploads/2020/03/ExcelDigital_Logo-300x153.pngJono O'Grady2020-02-03 15:03:402020-04-16 09:39:10Paper is a sustainable choice
Nonprofit fundraising in New Zealand. Recent discussions I’ve had with nonprofit organisations across New Zealand show that the fundraising landscape in New Zealand is changing dramatically. The landscape is changing but the principles of fundraising are not. Donors are still willing to give time and money to make an impact in the lives of others and […]
Perception Group helps Dementia Wellington increase their donations by 14% through a personalised cross-media campaign. The Challenge Dementia Wellington is a not-for-profit organisation that supports people affected by dementia in the Wellington Region, along with their family and friends. It also offers education on brain health and the effects of dementia to community groups, businesses […]
Gather together a whiteboard, plenty of coffee, a group of people with open minds and some free time and you have the ingredients for so Yes, I know. The image that’s accompanying this post has absolutely nothing to do with the title of the post. But if you read my previous post, you’ll see that […]
The impact of technology on the way we communicate, collaborate, learn and think has been nothing short of game-changing to the world of marketing I’ve spent the last couple of days at the 2018 Industry Training Federation (ITF) Conference. The theme for this year’s conference is “Skills in a Changing World” and the focus is […]
Tidying your data for direct marketing automation You’ve probably heard the adage information is power. If you’re like me, you would have brushed it off as hyperbole but in our current world of technology and automation information really is power. To connect with customers in a personal way brands and businesses need accurate information. From […]
About 15 minutes’ drive from my home a mountain-bike track snakes up a hill into a large area of untapped native forest. About 15 minutes’ drive from my home a mountain-bike track snakes up a hill into a large area of untapped native forest. This track is perfect for a person wanting to spend time […]
https://exceldigital.co.nz/wp-content/uploads/2020/03/636528354591378235.png320478Charles Norwoodhttps://exceldigital.co.nz/wp-content/uploads/2020/03/ExcelDigital_Logo-300x153.pngCharles Norwood2017-10-05 14:12:352020-03-10 09:20:04Did you really go for that ride?
If you have read my other posts, you may notice a recurring theme is that I implore you to make sure that you personalise your marketing messages. If you have read my other posts, you may notice that a recurring theme is that I implore you to make sure that you personalise your marketing messages. […]
https://exceldigital.co.nz/wp-content/uploads/2020/03/636528351145375025.png200314Charles Norwoodhttps://exceldigital.co.nz/wp-content/uploads/2020/03/ExcelDigital_Logo-300x153.pngCharles Norwood2017-05-19 14:07:422020-03-10 09:20:41Coffee card? You can do better!
Unless the purpose of your marketing campaign is to increase brand awareness, your campaign should have a call to action. Unless the purpose of your marketing campaign is to increase brand awareness, your campaign should have a call to action. In other words, you design the advert so that it causes the person who is […]
https://exceldigital.co.nz/wp-content/uploads/2020/03/636528350254247125.png200313Charles Norwoodhttps://exceldigital.co.nz/wp-content/uploads/2020/03/ExcelDigital_Logo-300x153.pngCharles Norwood2017-04-08 14:03:172020-03-10 09:20:57Creating the call to action
In the 2002 futuristic film, minority report, advertisements on electronic billboards played adverts that were specific for each person. In the 2002 futuristic film, minority report, advertisements on electronic billboards recognised passers-by and played adverts that were specific for each person (“John Anderton, you could use a guinness right about now”). Through the use of […]
Paper is a sustainable choice
Paper is a true renewable resource and can be a sustainable choice for those wanting to ‘go green’ or reduce their environmental impact. Paper is a true renewable resource and can be a sustainable choice for those wanting to ‘go green’ or reduce their environmental impact. Around New Zealand many companies have joined the paperless […]
National fundraising – A changing landscape
Nonprofit fundraising in New Zealand. Recent discussions I’ve had with nonprofit organisations across New Zealand show that the fundraising landscape in New Zealand is changing dramatically. The landscape is changing but the principles of fundraising are not. Donors are still willing to give time and money to make an impact in the lives of others and […]
Case Study – Helping Dementia Wellington drive donation revenues
Perception Group helps Dementia Wellington increase their donations by 14% through a personalised cross-media campaign. The Challenge Dementia Wellington is a not-for-profit organisation that supports people affected by dementia in the Wellington Region, along with their family and friends. It also offers education on brain health and the effects of dementia to community groups, businesses […]
A marketer’s most valuable tool – a printable whiteboard
Gather together a whiteboard, plenty of coffee, a group of people with open minds and some free time and you have the ingredients for so Yes, I know. The image that’s accompanying this post has absolutely nothing to do with the title of the post. But if you read my previous post, you’ll see that […]
Our Changing World – isn’t technology great?
The impact of technology on the way we communicate, collaborate, learn and think has been nothing short of game-changing to the world of marketing I’ve spent the last couple of days at the 2018 Industry Training Federation (ITF) Conference. The theme for this year’s conference is “Skills in a Changing World” and the focus is […]
Becoming data ready
Tidying your data for direct marketing automation You’ve probably heard the adage information is power. If you’re like me, you would have brushed it off as hyperbole but in our current world of technology and automation information really is power. To connect with customers in a personal way brands and businesses need accurate information. From […]
Did you really go for that ride?
About 15 minutes’ drive from my home a mountain-bike track snakes up a hill into a large area of untapped native forest. About 15 minutes’ drive from my home a mountain-bike track snakes up a hill into a large area of untapped native forest. This track is perfect for a person wanting to spend time […]
Coffee card? You can do better!
If you have read my other posts, you may notice a recurring theme is that I implore you to make sure that you personalise your marketing messages. If you have read my other posts, you may notice that a recurring theme is that I implore you to make sure that you personalise your marketing messages. […]
Creating the call to action
Unless the purpose of your marketing campaign is to increase brand awareness, your campaign should have a call to action. Unless the purpose of your marketing campaign is to increase brand awareness, your campaign should have a call to action. In other words, you design the advert so that it causes the person who is […]
The future of advertising
In the 2002 futuristic film, minority report, advertisements on electronic billboards played adverts that were specific for each person. In the 2002 futuristic film, minority report, advertisements on electronic billboards recognised passers-by and played adverts that were specific for each person (“John Anderton, you could use a guinness right about now”). Through the use of […]