Tidying your data for direct marketing automation You’ve probably heard the adage information is power. If you’re like me, you would have brushed it off as hyperbole but in our current world of technology and automation information really is power. To connect with customers in a personal way brands and businesses need accurate information. From […]
About 15 minutes’ drive from my home a mountain-bike track snakes up a hill into a large area of untapped native forest. About 15 minutes’ drive from my home a mountain-bike track snakes up a hill into a large area of untapped native forest. This track is perfect for a person wanting to spend time […]
https://exceldigital.co.nz/wp-content/uploads/2020/03/636528354591378235.png320478Charles Norwoodhttp://exceldigital.co.nz/wp-content/uploads/2020/07/Excel-Digital-Logo-300x153-1.pngCharles Norwood2017-10-05 14:12:352020-03-10 09:20:04Did you really go for that ride?
If you have read my other posts, you may notice a recurring theme is that I implore you to make sure that you personalise your marketing messages. If you have read my other posts, you may notice that a recurring theme is that I implore you to make sure that you personalise your marketing messages. […]
https://exceldigital.co.nz/wp-content/uploads/2020/03/636528351145375025.png200314Charles Norwoodhttp://exceldigital.co.nz/wp-content/uploads/2020/07/Excel-Digital-Logo-300x153-1.pngCharles Norwood2017-05-19 14:07:422020-03-10 09:20:41Coffee card? You can do better!
Unless the purpose of your marketing campaign is to increase brand awareness, your campaign should have a call to action. Unless the purpose of your marketing campaign is to increase brand awareness, your campaign should have a call to action. In other words, you design the advert so that it causes the person who is […]
https://exceldigital.co.nz/wp-content/uploads/2020/03/636528350254247125.png200313Charles Norwoodhttp://exceldigital.co.nz/wp-content/uploads/2020/07/Excel-Digital-Logo-300x153-1.pngCharles Norwood2017-04-08 14:03:172020-03-10 09:20:57Creating the call to action
In the 2002 futuristic film, minority report, advertisements on electronic billboards played adverts that were specific for each person. In the 2002 futuristic film, minority report, advertisements on electronic billboards recognised passers-by and played adverts that were specific for each person (“John Anderton, you could use a guinness right about now”). Through the use of […]
A generation ago, the only high-tech product in most peoples’ lives was the TV, sitting proudly in the corner of the lounge. A generation ago, the only high-tech product in most peoples’ lives was the TV, sitting proudly in the corner of the lounge, biding its time until it became master of the house each […]
https://exceldigital.co.nz/wp-content/uploads/2020/03/636528343964088085.png200313Charles Norwoodhttp://exceldigital.co.nz/wp-content/uploads/2020/07/Excel-Digital-Logo-300x153-1.pngCharles Norwood2017-02-04 13:59:442020-03-10 09:21:31Don't sell venison to a vegetarian
In a New York Times article, Charles Duhigg writes about how large corporates have teams trolling through data looking for shopping patterns. In an often-cited article in the New York Times titled How Companies Learn Your Secrets, Charles Duhigg writes about how large corporates have teams of statisticians trolling through data looking for patterns, specifically […]
https://exceldigital.co.nz/wp-content/uploads/2020/03/636528341549804908.png200313Charles Norwoodhttp://exceldigital.co.nz/wp-content/uploads/2020/07/Excel-Digital-Logo-300x153-1.pngCharles Norwood2017-01-10 13:55:232020-03-10 09:21:44When is personal too personal?
The other day I received a promotional flyer from a national supermarket chain, but it advertised products of absolutely no interest to me… The other day I received a promotional flyer from a national supermarket chain. This flyer was addressed directly to me and my name was scattered throughout the text, like confetti at a […]
https://exceldigital.co.nz/wp-content/uploads/2020/03/636528339802535268.jpg200313Charles Norwoodhttp://exceldigital.co.nz/wp-content/uploads/2020/07/Excel-Digital-Logo-300x153-1.pngCharles Norwood2016-12-08 13:52:342020-03-10 09:22:52The Real Me
Data – the lifeblood of marketing and never more so than today 1:1 marketing enables you to have a personal discussion with each and every member of your audience. These discussions are all driven by the information you hold about each person in your database. Where do they live? Where do they shop? What do […]
“Don’t forget to get a final sign-off” is one of the most over-used pieces of advice in the printing industry – but it is so important! “Don’t forget to get a final signoff” is one of the most over-used pieces of advice in the printing industry – but it is so important! How often do […]
https://exceldigital.co.nz/wp-content/uploads/2020/03/636528333591337978.png200315Charles Norwoodhttp://exceldigital.co.nz/wp-content/uploads/2020/07/Excel-Digital-Logo-300x153-1.pngCharles Norwood2016-10-23 13:39:552020-03-10 09:24:19Don't forget the final sign-off!
Becoming data ready
Tidying your data for direct marketing automation You’ve probably heard the adage information is power. If you’re like me, you would have brushed it off as hyperbole but in our current world of technology and automation information really is power. To connect with customers in a personal way brands and businesses need accurate information. From […]
Did you really go for that ride?
About 15 minutes’ drive from my home a mountain-bike track snakes up a hill into a large area of untapped native forest. About 15 minutes’ drive from my home a mountain-bike track snakes up a hill into a large area of untapped native forest. This track is perfect for a person wanting to spend time […]
Coffee card? You can do better!
If you have read my other posts, you may notice a recurring theme is that I implore you to make sure that you personalise your marketing messages. If you have read my other posts, you may notice that a recurring theme is that I implore you to make sure that you personalise your marketing messages. […]
Creating the call to action
Unless the purpose of your marketing campaign is to increase brand awareness, your campaign should have a call to action. Unless the purpose of your marketing campaign is to increase brand awareness, your campaign should have a call to action. In other words, you design the advert so that it causes the person who is […]
The future of advertising
In the 2002 futuristic film, minority report, advertisements on electronic billboards played adverts that were specific for each person. In the 2002 futuristic film, minority report, advertisements on electronic billboards recognised passers-by and played adverts that were specific for each person (“John Anderton, you could use a guinness right about now”). Through the use of […]
Don’t sell venison to a vegetarian
A generation ago, the only high-tech product in most peoples’ lives was the TV, sitting proudly in the corner of the lounge. A generation ago, the only high-tech product in most peoples’ lives was the TV, sitting proudly in the corner of the lounge, biding its time until it became master of the house each […]
When is personal too personal?
In a New York Times article, Charles Duhigg writes about how large corporates have teams trolling through data looking for shopping patterns. In an often-cited article in the New York Times titled How Companies Learn Your Secrets, Charles Duhigg writes about how large corporates have teams of statisticians trolling through data looking for patterns, specifically […]
The Real Me
The other day I received a promotional flyer from a national supermarket chain, but it advertised products of absolutely no interest to me… The other day I received a promotional flyer from a national supermarket chain. This flyer was addressed directly to me and my name was scattered throughout the text, like confetti at a […]
Data – lifeblood of marketing
Data – the lifeblood of marketing and never more so than today 1:1 marketing enables you to have a personal discussion with each and every member of your audience. These discussions are all driven by the information you hold about each person in your database. Where do they live? Where do they shop? What do […]
Don’t forget the final sign-off!
“Don’t forget to get a final sign-off” is one of the most over-used pieces of advice in the printing industry – but it is so important! “Don’t forget to get a final signoff” is one of the most over-used pieces of advice in the printing industry – but it is so important! How often do […]