Launching the Iridesse!

We’re excited to announce that we’ve recently installed Wellington’s first Iridesse Digital Printing Machine. The Iridesse is a gamechanger for Excel Digital customers as it is a single-pass production machine enabling the production of fluorescent and spot colours. This includes silver metallics as well as a stunning toner-based ‘white ink.’ The Iridesse is perfect for high-end design jobs that just need that extra ‘ping factor’ or your elusive pantone colours that have been hard to match.

Why we’re investing in digital print

Digital print is a major growth area in the printing industry and provides maximum flexibility for customers. We’re continuing to invest in digital print so we can bring the latest technology and capability to our customer base. The Iridesse further increases Excel Digital’s production capacity as one of New Zealand’s largest ‘cut-sheet’ digital printing companies.

Here are the top 5 things about the Iridesse that we love about the Iridesse:

  1. Printing white
  2. Metallic colours
  3. Higher resolution print (up to 2,400 x 2,4000 DPI)
  4. Larger sheet size (up to 1200mm long)
  5. Thicker stock types

Unlocking the power of colour

These five areas create a world of possibility for Excel Digital customers. Here are some things that customers can now do with the new capability the Iridesse brings:

The power of white

Traditionally printing white inks or toner has been hard to achieve. Not many production machines have had this capability. White can be an effective shade to use, particularly on a dark coloured stock or a craft-looking paper.

Achieving new spot colours

Spot colours are specific colours with a designated ‘Pantone’ number. The increase in tcolour options that can be used in a single print run now unlocks Pantone colours that have previously been difficult to get right.

Unleashing metallics

Metallics are generally extra colours like silver or gold that are added at the end of the production process once paper has been printed. This requires an extra finishing process such as foiling to add the colour. Excel Digital customers can now print metallic colours as part of the single-pass production process providing a quick, cost-effective way of reaching these colours. With the combination of white toner, metallic silver and CMYK (Cyan, Magenta, Yellow and Black) Excel Digital customers can now print fluorescent colours across a huge colour range.


Here are some of the applications of this new technology to get you thinking:

  • Personalised packaging
  • Thicker business cards
  • Banners up to 1200mm
  • Labels
  • Wedding invites
  • Corporate gifting
  • Event invites
  • Calendars
  • Booklets
  • Flyers

Get in touch

If you want to know more feel free to get in touch with us. We’d love to talk through what you can achieve using the Iridesse and plan your next project together.


Phone: 04 499 0912

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