Entries by Jono O'Grady

Paper is a sustainable choice

Paper is a true renewable resource and can be a sustainable choice for those wanting to ‘go green’ or reduce their environmental impact. Paper is a true renewable resource and can be a sustainable choice for those wanting to ‘go green’ or reduce their environmental impact. Around New Zealand many companies have joined the paperless […]

National fundraising – A changing landscape

Nonprofit fundraising in New Zealand. Recent discussions I’ve had with nonprofit organisations across New Zealand show that the fundraising landscape in New Zealand is changing dramatically. The landscape is changing but the principles of fundraising are not. Donors are still willing to give time and money to make an impact in the lives of others and […]

Becoming data ready

Tidying your data for direct marketing automation You’ve probably heard the adage information is power. If you’re like me, you would have brushed it off as hyperbole but in our current world of technology and automation information really is power. To connect with customers in a personal way brands and businesses need accurate information. From […]