Entries by Charles Norwood

Data – lifeblood of marketing

Data – the lifeblood of marketing and never more so than today 1:1 marketing enables you to have a personal discussion with each and every member of your audience. These discussions are all driven by the information you hold about each person in your database. Where do they live? Where do they shop? What do […]

Don’t forget the final sign-off!

“Don’t forget to get a final sign-off” is one of the most over-used pieces of advice in the printing industry – but it is so important! “Don’t forget to get a final signoff” is one of the most over-used pieces of advice in the printing industry – but it is so important! How often do […]

What’s coming round the corner?

What’s going to happen with the iPhone? Where Apple goes, everyone follows… Lately there’s been a fair bit of talk about what the next big technology breakthrough will be. What’s going to happen with the iPhone? Will it continue to be developed, or is it time for another step change? Where Apple goes, everyone follows. […]